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Longevity Group Australia

By October 30, 2019 November 28th, 2019 No Comments
Longevity Group Australia Brand Identity

Longevity Group Australia

New era begins
for 135 year start up

Challenge

Collier Creative’s journey with Longevity Group Australia started in 2016, when the business made a strategic decision to shift out of financial services into property design and construction. After operating a retirement village for several years, Longevity identified a gap in the residential market for luxury, lifestyle options for Australians to live independently as they age in place.

Longevity’s aim was to build a sustainable business and reputation with a clearly differentiated property positioning that would appeal to discerning asset-rich baby boomers.

Building a brand reputation and sustainable business vision was defined by ‘Better Life Design’

Idea

Branding the business started with naming. The name Longevity Group Australia was eventually adopted as it embodied the company’s vision, value proposition and resonated well with the target audience.

‘Better Life Design’, the brand’s singular-minded idea, reflected a promise of enduring quality of life via the Longevity name, premium ribbon signature device in the brandmark and tagline.

Longevity Group Brochure Design

Experience

The partnership with Longevity has culminated in a fully integrated brand experience. The warmly accessible, yet premium feel, embraces a full range of pivotal brand and property touchpoints. The full suite includes brand and individual development websites, a corporate video, shareholder reporting, employee engagement tools, advertising and marketing collateral.

Strategy
Naming
Identity
Digital
Messaging
Content
Video
Collateral

 
 
 

Outcomes

Since launch, the Longevity brand has progressively gained traction in a sector that had low awareness of its niche offer. A key business outcome from the collaborative partnership includes disciplined brand management. This has delivered consistent, coherent and effective marketing and communications. This in turn, has led to a growing awareness of Longevity’s story and differentiated product offerings, especially in locations where they operate in.

In a slowing market, the purchase of land and sales of residential homes is tracking to top of the market expectations.

Colliers is a partner that works with us. They’re not precious about a design or a concept, they’re prepared to work with us to make sure communications penetrates the market in an effective manner.”

Derek CaffertyChief Executive Officer