Inspire investor confidence with a compelling business story
As we draw closer to the end of this financial year, listed companies across Australia will be turning their minds to the upcoming reporting season.
Unlike previous years (or decades for that matter), this year’s results communications will be very different for one profound reason – Covid-19. The unprecedented disruption caused to economies and businesses across the globe by this pandemic means, more than ever before, companies will need to engage their audiences in a much more compelling way to reassure and build confidence.
As we emerge from this disruption, many companies will face more intense competition for investment. Apprehensive investors who may have seen the value of their investments decline, will be drawn to companies who have a well-articulated business story — one that resonates, builds understanding and trust and inspires confidence in the future.
Potent business stories go beyond pure performance
There are many reasons why investors choose one company over another. For many, sustained financial performance, dividends and capital growth drive their choices. However, there are many investors who look beyond pure financial performance to delve deeper into a business to inform their decisions.
Those companies who aim to deepen their engagement with their audiences, particularly during these uncertain times, should use this year’s reporting to address 3 key questions:
What perceptions does your company need to address?
Why should people invest in your company?
Why should people value in your company?
Be clear, more distinctive and differentiate
Before embarking on the development of your FY19 results communications, Collier Creative will undertake a peer group analysis to expose differentiation opportunities. Developing a compelling business story that stands out is critical to building awareness and understanding of your unique strengths and attributes.
Bringing a story to life
Whilst some companies see their reporting communications as a low-key compliance obligation, others see it as a great opportunity to connect and engage their shareholders. A small investment in good story telling and creative thinking can transform the report and results presentation into a potent communications tool. This will be particularly important in a year that has experienced the greatest disruption to people, business and investor confidence since the The Great Depression.
Clarity of purpose, target audiences and business outcomes
Consistency of branding and creative direction
Integrity & relevance of personal brand experiences