Attracting top talent, and embracing sustainability in a dynamic industry
Challenge
Contract Resources is a reputable company in the heavy industrial/maintenance projects industry, known for its problem-solving capabilities and a “can-do” attitude. The company’s management recognised the importance of repositioning its Company Value Proposition, and the alignment of its Employee Value Proposition (EVP) to the corporate brand positioning, to drive the company’s positive cultural aspirations and recruitment strategies.
What we delivered
- Brand Positioning
- Brand Visual Identity
- Corporate Stationery
- Web UX Design
- Website Development
- Photography
- Videography
Aim
Collier Creative was tasked with refreshing Contract Resources’ Corporate and Employee Value Propositions (CVP & EVP), coupled with a compelling, refreshed visual identity and a newly designed and built website. Contract Resources aimed to align its brand to the major opportunities that lie ahead as the business transitions to sustainable and environmentally responsible operating practices.
With Contract Resources’ evolving business dynamics, the strategic positioning needed to be tailored to not only reflect these changes but also to fortify their recruitment endeavours. The main objective was to attract a greater pool of qualified candidates and entice them to apply for diverse roles throughout the organisation.
Crafting first impressions, engaging top talent
To transform passive prospective candidates into motivated applicants, a strategically refreshed website that communicates the Employee Value Proposition (EVP) and company culture is essential.
Idea
The new visual identity, and underpinning brand positioning needed to resonate with its evolving business dynamics and position the business as a reliable partner in sustainability without compromising its authenticity.
The central idea behind the rebranding was to showcase Contract Resources as a team of dedicated problem-solvers committed to keeping industries performing efficiently.
Experience
Throughout the brand review process, Contract Resources was committed to engaging one of its key stakeholder audiences – its employees, both current and future.
By involving employees in the brand review process, the company sought to ensure that its refreshed website and content resonated with them and helped to retain and attract the best talent in the industry.
Indeed, attracting and retaining the top talent in the market was one of the core objectives of the project, which the refreshed website and content were designed to achieve.
Corporate
Presentation
Global presentation built around the corporate story with the greater purpose of acting as a multi-purpose company template.
Outcome
Collier Creative brought the Contract Resources’ new brand to life through a comprehensive array of touchpoints. A new library of captivating photography and a dynamic PowerPoint ‘brand toolkit’ were meticulously crafted to ensure ease-of-use and consistency across the organisation. Additionally, Collier Creative produced compelling video, engaging social assets, and impactful new conference signage, leaving no stone unturned in revamping the brand’s visual identity.
The end result was a thoroughly refreshed brand that masterfully communicated Contract Resources’ core values and strategic direction. The creative efforts not only aligned the brand with its market but also positioned the company for resounding success. With an enhanced visual identity and a cohesive message, Contract Resources now stands poised to seize opportunities, strengthen its market presence, and thrive in its commitment to sustainable and responsible practices.
