Case Study
Aligning fearless consumer energy with investor-grade credibility
What we did
Art Direction
Communications Strategy
Corporate Reporting
Global Brand Rollout (Investor Communications)
Investor Communications Design
UI Kit Development
Website Strategy and UX
Insight
In 2021, Zip Co Limited reached a defining inflection point. Following rapid international expansion across 13 markets, the organisation unified its global footprint under one consolidated brand – Zip – launching a renewed purpose, vision and refreshed identity.
The strategic challenge was not simply aesthetic. Zip’s bold, consumer-facing brand platform – centred on the purpose of creating a world where people can live fearlessly today, knowing they’re in control tomorrow – needed to translate credibly into the corporate and investor environment.
Investor communications operate under different expectations: stability, governance, clarity and performance. The task was to ensure the same brand system could speak confidently to two distinct audiences – customers and capital markets – without dilution or contradiction.
Complicating this transition was timing. The 2021 reporting suite was being developed in parallel with final refinements to the global brand guidelines. Precision, agility and strategic interpretation were essential.
Creative Vision
Our vision was to implement the new Zip brand platform across critical investor touchpoints in a way that preserved its fearless energy while reinforcing corporate maturity and credibility.
Working closely with Zip’s Global Brand Director and cross-functional stakeholders, we immersed ourselves in the intent behind the refreshed identity to ensure alignment beyond surface-level application.
The approach required careful modulation across:
• Tone of voice and narrative structure
• Colour hierarchy and visual restraint
• Imagery and graphic expression
• Information architecture and data presentation
The 2021 Annual Report became the first major articulation of the new brand within the investor market. It needed to confidently communicate growth, strategy and governance while embodying the optimism and momentum embedded in the consumer brand.
Following the reporting suite, we extended the framework into Zip’s corporate website. Rather than replicating a conventional investor portal, the ambition was to build a centralised, media-forward platform that reflected Zip’s global momentum.
Through benchmarking leading agencies, financial institutions and digital-first brands, we developed a structured wireframe and UI system in collaboration with Zip’s internal development team. The result was a scalable corporate experience that empowered internal teams to contribute content while providing investors and stakeholders with greater transparency around strategy, performance and competitive positioning.
Working closely with Zip’s Global Brand Director and cross-functional stakeholders, we immersed ourselves in the intent behind the refreshed identity to ensure alignment beyond surface-level application.
The approach required careful modulation across:
• Tone of voice and narrative structure
• Colour hierarchy and visual restraint
• Imagery and graphic expression
• Information architecture and data presentation
The 2021 Annual Report became the first major articulation of the new brand within the investor market. It needed to confidently communicate growth, strategy and governance while embodying the optimism and momentum embedded in the consumer brand.
Following the reporting suite, we extended the framework into Zip’s corporate website. Rather than replicating a conventional investor portal, the ambition was to build a centralised, media-forward platform that reflected Zip’s global momentum.
Through benchmarking leading agencies, financial institutions and digital-first brands, we developed a structured wireframe and UI system in collaboration with Zip’s internal development team. The result was a scalable corporate experience that empowered internal teams to contribute content while providing investors and stakeholders with greater transparency around strategy, performance and competitive positioning.
Impact
The rollout delivered a cohesive and strategically aligned investor communications ecosystem at a critical moment in Zip’s global evolution.
Key outcomes included:
• A reporting suite that successfully translated consumer dynamism into investor-grade credibility.
• A corporate website that elevated transparency, engagement and usability.
• A unified brand expression across customer and capital market audiences.
• A strengthened perception of Zip as a confident, globally scalable fintech.
Importantly, the process reinforced Collier Creative’s role as a trusted partner within complex listed environments – balancing speed, compliance, brand integrity and strategic clarity.
The result was more than a facelift. It was the confident activation of a global brand platform across the channels that matter most to investors and stakeholders.
Key outcomes included:
• A reporting suite that successfully translated consumer dynamism into investor-grade credibility.
• A corporate website that elevated transparency, engagement and usability.
• A unified brand expression across customer and capital market audiences.
• A strengthened perception of Zip as a confident, globally scalable fintech.
Importantly, the process reinforced Collier Creative’s role as a trusted partner within complex listed environments – balancing speed, compliance, brand integrity and strategic clarity.
The result was more than a facelift. It was the confident activation of a global brand platform across the channels that matter most to investors and stakeholders.
Our vision was to implement the new Zip brand platform across critical investor touchpoints in a way that preserved its fearless energy while reinforcing corporate maturity and credibility.
Investor communications operate under different expectations: stability, governance, clarity and performance. The task was to ensure the same brand system could speak confidently to two distinct audiences – customers and capital markets – without dilution or contradiction.
